Sport clubs

Danish Superliga football clubs, have  implemented a smartcard solution and our FANalytics® module, resulting in a unique  loyalty program..

The challenge:

To create additional revenue in and out of season To increase sponsor retention To connect the fans to the sponsors and document the effect To connect local amateur clubs to the club To combine the solutions with the existing season ticket card

Randers FC offers 2 solutions. A Sponsor Card and a combined Season Ticket and Sponsor Card. Loyal Solutions technology was combined with existing the ticket and stadium solution, reduceing the cost of implementation  significantly.

The solution:

The clubs and Loyal Solutions developed an innovative program, that links the fans of the Club to the sponsors. The program was nominated as a finalist in the “Football Business Awards in London” as “Best Retail Innitiative” For the first time ever, the sponsors have precise information on how many fans visited their stores, what amount of business is generated, what is the respons to campaigns etc. For the first time, a ROI calculation on sponsorship spend is easy and precise. Further the cases show, that the fans generate substantial business for sponsors in the off season as well