Shop i City

Many retailers, restaurants and shops in a wide range of cities are challenged by online sales, a challenging financial environment, larger “out of town” super centers etc. One of Denmark’s leading banks, SparXpres, decided to do something about the problem and selected Loyal Solutions as partner for the innovative project.
With this new solution, any merchant can award customer loyalty with bonuspoints which in turn may be used for payment at any stores in this city – but only in the city..

The challenge:

As in many other cities, the amount of business done in the city center had been declining at a steady pace for years. It was time to take action, and reverse this unsustainable trend. The prime goals where:

To ensure, that more shoppers stayed in the city
To increase amount of sales per customer
To increase number of visits per month per store
To provide the city cen´ter shops with data mining and e-marketing data and track results

With “Elsinore City Card” and associated Apps., the customer earns valuable bonuspoints in many shops, attractions, museums and restaurants in town. The customer earns bonus points every time they shop and the bonuspoints can be redeem in any participating store. Its user friendly  and transparant as 1 point is always équal to 1 Dkr.

The solution:

Loyal Solutions technology has been selected to power an innovative market leading loyalty program, which is expected to cover most of Denmark by 2015. Cities all across the country, are queuing to join this unique program, which will enable local businesses to offer state of the art loyalty solutions to each and every customer.
With this new solution, any merchant can award customer loyalty with bonuspoints which in turn may be used for payment at any stores in this city – but only in the city..
The ease of implementation and use, combined with the innovative cloud technology, were the key elements that set Loyal Solutions apart from the competition. Furthermore the “pay as you go” fee structure was another significant component.
By selecting Loyal Solutions, any city or shopping center, can realize significant increases in customer loyalty, average spend per visit, number of monthly visits, revenues and customer satisfaction.

1544923307.113
1544923307.113