H.J. Hansen Vin A/S and Vinspecialisten, Denmarks leading wine retailer and wholesaler with over 50 locations wanted to introduce an effective loyalty program, as the competition in this market segment was – and is – fierce. Together we developed one of the most sucessfull programs in Denmark.

The challenge:

To increase amount of sales per customer To increase number of visits per month per store To improve data mining and e-marketing data and track results To synergize between in-store sales and online sales To provide the many franchisees with a new an effective tool

Vinspecialisten offer members of Selection Bonus, an attractive closed-loop program.  Frequent customers earn valuable Selection Bonuspoints, that may be redeemed in-store or online at the customeres discretion.
1 Point equals 1,- Kr. in purchasing power, making the program very transparent and effective. Full datamining through LoyalTfacts is used to tailor offers to members, including “Double Point “events, discounted Wine Tastings etc.

The solution:

We implemented the Loyal Solutions closed loop loyalty system, introducing the Selection Bonus programme as a turnkey project. Our client has realised all their objectives in less than 6 months. The program is growing steadily and the numbers of participants have increased by more that 300% with substantial loyalty improvement and incremental sales. Phase 2 of the programme was implemented in 2012, with the introduction of our unique card technology enabling even easier earn an redeem function. Today, Selection Bonuspoint is an integral component of the HJH marketing strategy. Visit the website