SAS EuroBonus is Scandinavia’s leading frequent flyer and loyalty program with close to 5 Million members and has held this position for over 25 years.

The Challenge

Providing EuroBonus members with new attractive earning-opportunities at stores in Scandinavia and beyond. For any member, additional relevant opportunities to earn points are always welcome, and this is especially true for the in-frequent flyers.

The Solution

SAS EuroBonus partnered with Loyal Solutions for this game-changing project. Applying the unique LoyalTfacts technology with the combined know-how of SAS EuroBonus and Loyal Solutions, has resulted in a world’s premiere – a program component -, where members may earn points at any partner store simply by swiping the EuroBonus card or tap the NFC-phone, without requiring a specific payment card. Members earn at 8-9 times current rates and pay as they choose. The solution was rolled out in Denmark in late 2016, in Sweden and Norway in Q1 2017, and it is a hit with members.

SAS EuroBonus has been a market leading frequent flyer program for over 25 years and is widely recognized and awarded for its innovations. In 2016 EuroBonus introduced yet another first – a program that will enable in-frequent flyers to earn EuroBonus points while doing their everyday activities. The rate of accrual will enable members, who are in-frequent flyers, to easily earn enough points for free travel on SAS and partner airlines. The solution is in partnership with Loyal Solutions.

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